STB to forge partnership with airlines

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KOTA KINABALU: Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to revitalise and expand route networks.
Its chief executive officer Julinus Jeffrey Jimit led a STB team in proactive engagements with airlines at the recently concluded Route Asia Forum 2024 in Langkawi.
The three-day event which ended on Feb 29 provided STB with a valuable platform to strategise with key players in the aviation industry, including airlines and airports as well as tourism authorities and other stakeholders.
Among the airlines STB has engaged with were Scoot, AirAsia, IndiGo, Lufthansa, Turkish Airlines, Vietjet, Jetstar, HK Express, and Air India.
Julinus emphasised STB’s focus on tapping into emerging markets such as India and Central Asia.
He said collaborating with airlines at Route Asia 2024 allowed STB to engage potential partners that could effectively cater to Sabah’s diverse target markets.
“Through these partnerships, STB aims to optimise route networks and improve connectivity both to and within Sabah, ultimately enhancing the tourism experience for visitors,” he added.
(Photo shows Julinus (2nd right) in a group photo with Transport Minister Anthony Loke (2nd left) and Malaysia Airports Holdings Berhad acting group chief executive officer Mohamed bin Rastam Shahrom (left) at Route Asia 2024)

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