Sabah to further strengthen tourism ties with S’pore

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KOTA KINABALU: Sabah is committed to strengthening further its foothold in the vibrant Singaporean tourism market.

Disclosing this, said Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said continuously acquainting Singaporean travel agents with the state’s diverse range of products and destinations was among the steps being taken.

“Sabah needs to capitalise on Singapore’s status as a crucial aviation hub that caters to many international flights and travellers.

“This convenient and efficient connection has greatly enhanced accessibility, making Sabah more accessible to travellers from Singapore and beyond,” he added.

Addressing Singaporean travel agents during a meet-the-experts programme here on Thursday, Joniston who is also Sabah Tourism Board (STB) chairman, said Sabah needed to leverage on the existing Singapore-Kota Kinabalu direct route to its fullest potential.

And, he also acknowledged Singapore’s status as a bustling hub of commerce, culture, and tourism that attracts millions of visitors annually.

“Sabah, with its distinctive offerings, stands to benefit significantly by tapping into this vibrant market.

“The collaboration between Singaporean travel agents and Sabah’s tourism industry brings about mutual opportunities for growth and prosperity.

“Likewise, Singaporean travellers seeking new and authentic experiences will find Sabah a treasure trove of adventure and discovery,” he added.

Joniston meanwhile stressed that the establishment of a trade and tourism office in Singapore two years ago reflected Sabah’s commitment to strengthen its relationship with Singapore.

He also encouraged business investors in Singapore to explore opportunities in Sabah’s thriving tourism sector.

The meet-the-experts programme, organised by Tourism Malaysia in collaboration with STB and Sabah Trade and Tourism Office Singapore, was a targeted business-to-business (B2B) session.

Tailored to introduce Sabah’s tourism products to 20 Singaporean travel agents, particularly those who have yet to promote Sabah as a destination, the session offered a valuable platform for productive discussions and networking.

With the participation of 26 local representatives, including travel agents, tourism product owners, and hoteliers from Sabah, the programme facilitated meaningful interactions to foster partnerships and enhance the promotion of Sabah’s diverse offerings.

Also present were Tourism Officer from Tourism Malaysia headquarters, Ahmad Faizal, Sabah Trade and Tourism Office Singapore chief executive officer Wendy Clare Stephens and STB deputy chief executive officer Tay Shu Lan.

(Photo shows Joniston (right) chatting with Singaporean travel agents and local industry players)

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