Riding the Wave of Media Evolution

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KOTA KINABALU: Caught in the crosshairs of burgeoning digital platforms and evolving consumer habits, traditional media is urged to embark on a journey of innovation and digital transformation to ensure its survival.

Communications and Digital Minister Fahmi Fadzil said the rise in the number of online platforms and ensuring changes in consumer habits are posing a threat to traditional media such as newspapers, radio and television in this era of the new media where content is delivered and consumed digitally.

“The traditional media is left with no choice but to jump on the bandwagon. In doing so, they have to innovate and change, such as by adopting new technologies and embracing online platforms,” he said in his keynote speech at the Hawana 2023 Media Forum in Ipoh, Perak today.

Fahmi pointed out that for more than a decade now, the way that people consume media has changed tremendously and this change is set to continue in the years ahead.

“One of the most significant shifts we have seen in recent years is the rise of social media as a primary source of news and entertainment.

“Online platforms like Facebook, Twitter, Instagram and now, TikTok have become the go-to destination for many people when they want to find out what is happening in the world or catch up on their favourite shows,” he said.

He said traditional media must have striking content and great storytelling to stand out from the crowd and become credible again especially because of the danger that social media posed particularly as it has become the main channel of fake news and disinformation.

“It is crucial for responsible media not to fall prey to this worldwide phenomenon,” he said.

Fahmi acknowledged the numerous challenges that pervade the current media landscape.

However, he remained optimistic, expressing faith in the media industry’s ability to navigate these hurdles and ensure a dynamic and exciting future for media.

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